Howard Yu is the author of LEAP: How to Thrive in a World Where Everything Can Be Copied (PublicAffairs, June 2018), LEGO professor of management and innovation at the IMD business school in Switzerland, and director of the Advanced Management Program (AMP). Mark J. Greeven is a Chinese-speaking Dutch professor of innovation and strategy at IMD Business School in Switzerland and the author of Pioneers, Hidden Champions, Changemakers, and Underdogs (MIT Press, 2019).