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Television Holds Ground for News in US, as Print Fades [Study]

Staff Writer by Staff Writer
12/03/18
in National
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Photo: AFP

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Television remains the biggest source of news for Americans, with print losing further ground to digital services, a survey showed Monday.

The Pew Research Center report found that 47 percent of U.S. prefer watching their news, while 34 percent opt for reading and 19 percent prefer listening.

The survey suggests more troubles for the ailing newspaper sector, while television is holding its ground against online video.

Among those who watch their news, 75 percent said they prefer television to 20 percent for the internet.

But among news readers, 63 percent preferred digital and 17 percent print.

Television continues to rank first as Americans' preferred platform for getting news. https://t.co/tj9DtDuSzr

— Pew Research Center (@pewresearch) December 3, 2018

Overall, that means just seven percent of those surveyed chose the print format as their preferred way of consuming news, down from 11 percent in a similar 2016 study.

Broken down by age segment, the survey offered a particularly bleak outlook for print.

Adults younger than 50 are likelier to prefer the internet as the platform for getting news, regardless of whether they read, watch or listen, the researchers found.

And even among those over 50, a third said they were likelier to go online than to print.

Radio has held steady as a news source, but a growing number of Americans are listening to news online via podcasts or internet radio, the survey showed.

Television has also held up despite the growing number of online news video initiatives, according to Pew.

Share of Americans who say they prefer to get their news on:
📺 TV – 44%
💻 Online – 34%
📻 Radio – 14%
📰 Print – 7%https://t.co/tj9DtDuSzr pic.twitter.com/c7wltOtVZY

— Pew Research Center (@pewresearch) December 3, 2018

“At least for now, though, Americans — especially older ones — have a penchant for watching news and getting that news on TV,” the researchers wrote.

The report is based on a survey of 3,425 U.S. adults conducted July 30 to August 12, with an estimated margin of error of 2.9 percentage points.

https://theglobepost.com/2018/09/14/americans-hate-media/

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